Equipment Rental Business Advertising


Ways to advertise your
equipment rental business



  • Community Outreach

  • Workplace Safety Tips

  • Limited Time Offers

  • New Technology

  • Used Equipment Sales

  • Maintenance & Repair Services

  • New Locations

  • Training Classes

  • Employee Spotlight

  • Local Project Involvement

  • Recruiting

  • Employee Spotlight

  • Underutilized Inventory & Services










Using Bedfin to promote your equipment rental business will increase the relevance of your advertising among the public at large - while lowering your out of home advertising costs. Bedfin is a mobile billboard which mounts on your own truck fleet. Just like the transit ads on the outside of a bus, Bedfin holds replaceable message panels. With the low cost and easy access to high quality printing and lamination techniques, these message panels are vibrant and will last years with regular use. Changing these message panels often at a very low cost, your marketing will be fresh and relevant with impactful advertisements. Your customers are all around you, on the roads, in the neighborhoods you serve, and in parking lots when you're running errands. If you're not currently reaching them here, you're wasting a huge opportunity. Here's my story of a missed opportunity for an equipment rental company.

To reach these customers, you would traditionally spend money on transit ads or wrap your vehicle. Bedfin is better than both of these in terms of effectiveness and cost, because you can create message panels with highly focused and relevant information. Changing the panels out takes about 30 seconds and requires no tools. Printing panels double sided eliminates the need to store a set when not in use. Just flip the panel over to reveal a new message.

QUESTIONS & ANSWERS
WHY SHOULDN'T I WRAP MY TRUCK?
There are five main reasons wraps are not a good idea. They are summarized below.
  • - They can't communicate much about your business
  • - They should be applied by a professional and at a high cost
  • - Wraps don't age well
  • - You'll want to change the design but the expense is too much
  • - The wrap will likely affect your paint finish

WHY SHOULDN'T I USE A MAGNET?
Magnets are neither professional, nor are they safe for your paint finish. When you use a magnet, road grit and the sun damage your paint. This is just a fact of any vehicle. However, a magnet prevents this wear and results in an inconsistent paint finish in very short time. You will see ghosting once the magnet is removed. That's in the best case scenario. In the worst case, grit and water get under the magnet, scratch your paint and eventually cause paint lift and rust.

WHERE DO I PURCHASE A BEDFIN SYSTEM?
You can purchase Bedfin products directly from Bedfin. Just call (253)882-4112 or email me at keith@bedfin.com I am always excited to discuss how Bedfin can serve your business. I will alsways be honest with you and if there is a better option, I'll help you arrive at the right solution for you.

WHERE DO I GET REPLACEMENT MESSAGE PANELS AND HOW MUCH DO THEY COST?
Nearly any printing or sign shop can provide your reuseable message panels for about $60-$80 per surface. You can also purchase your message panels directly through Bedfin. If you purchase through Bedfin, I will ensure your artwork is sized and formatted appropriately and that the sign materials are to the optimum specifications for your application. With the right printing processes, your sign will be vibrant and will last for years of regular use. Since your panels can be swapped out and reused again and again, Bedfin is one of the lowest cost forms of outdoor advertising.
See Bedfin system pricing